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The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

And that's what happened to that show. It started ordinary, it started really rather bad. As I said, there was a review that said, really, we think the commercials are better than the show. And then it gradually developed.

I think I have between twenty and thirty commercials playing at present.

I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.

An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.

That's why I've always been appreciative of truly creative radio commercials.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

Commercials were too phony for me. I just didn't like selling products I didn't believe in.