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I imagine if Spotify becomes something that people are willing to pay for, then I'm sure iTunes will just create their own service, and they're actually fair to artists.

Some artists and indie musicians see Spotify fairly positively - as a way of getting noticed, of getting your music out there where folks can hear it risk-free.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

When Spotify launched in the U.S. in 2011, it relied on simple usage-based algorithms to connect users and music, a process known as 'collaborative filtering.' These algorithms were more often annoying than useful.

With Spotify, I think people are discovering a lot of artists they might not discover otherwise.

I suppose Spotify is a good thing. The ads are quite annoying, but a lot of people seem to like it and use it. I don't myself, but it seems like a good idea, and the labels are getting a huge amount of money off it, but the artists aren't, so that must be good for them... but not us.

With Spotify, people don't get it until they try it. Then they tell their friends.

Podcasting is not really that different from streaming music, which we've done for quite a long time. Having a traditional podcast that people subscribe to - the hype is ahead of the quality. Podcasting is essentially a download, and you run into copyright issues. What you're left with currently is podcast talk radio.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

Kids are taking music for free all the time. They have Spotify, Pandora... The record companies aren't making the kind of music that they used to make. Artists make their money on tours, not from album sales.