I hate to say 'chain restaurant,' but we're sort of a corporation now. How do we defy that concept, where people assume each restaurant can't be good?
Sentiment: NEGATIVE
The restaurant business is something that you have to treat like a baby. You have to constantly be there. You can't trust it to anybody else, because no one's going to love it like you do.
Especially in the food business, critics take very seriously how much power they have. They can shut a restaurant down.
We've become such a restaurant society.
It's a very, very difficult space to operate in, the restaurant business-it requires a lot of human beings to intersect at just the right place to make it all work out.
When the economy goes sour, there are three different kinds of restaurants that do well: the smaller-scale neighborhood restaurants that don't ask much of you; those that have banked enormous goodwill by offering great value during the boom; and those with proven records of excellence, a sure thing.
Although a great restaurant experience must include great food, a bad restaurant experience can be achieved through bad service alone. Ideally, service is invisible. You notice it only when something goes wrong.
Franchises and chains have come to dominate small communities, but those same chains have eliminated a lot of the greasy spoons, places you didn't want to eat in the first place.
Every restaurant needs to have a point of view.
When you're a corporation, you're going to stick with what works. That's why every McDonald's is the same.
It all comes back to the basics. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.
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