When I first decided I wanted to make beats and write songs and stuff like that, it wasn't like I sat down and the first thing I wrote was even halfway legit. It took a while to find my way through it.
From G-Eazy
I had a job since I was old enough to work - since I was, like, 14.
I think if you're constantly reinvesting into your content and giving the fans stuff, then you can continue to tour. You can continue to sell the merch and monetize the popularity of the brand.
When I started making music, I was so heavy into the hyphy movement. That's something you only know so much about if you were right there living in it, submerged in the culture.
I don't know if most people know it or not, but I produce, like, 95% of my own stuff.
In my opinion, creative control means a lot, I feel like I'm really in touch with who my fans are and what they like about my music, and I'm able to communicate directly with them.
Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.
I was fortunate to have teachers that were flexible with allowing me to miss more class than I was supposed to be able to, for the sake of being able to tour.
I'm not on the radio all day long. I'm not on TV.
Something I stand for is being brave enough to invest in creative ideas that I firmly believe in and bringing those to life.
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