I don't know if most people know it or not, but I produce, like, 95% of my own stuff.
Sentiment: POSITIVE
As a producer, you're there from the inception of the concept to the delivery of it. It just takes so much energy.
My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.
I love producing. I have been producing some acts and starting a label.
I know that producing will ultimately mean more longevity in the business, so when I'm tired of everything else and want to be behind the cameras, I know that I can produce.
Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.
People that know me know I'm very good about doing my own thing and minding my own business.
I have achieved what I wanted to achieve. I'm better off at some sort of independent place where they not only like what I produce but also trust me to be the one to produce it.
I want anything I produce to be good for people kind enough to try it, but it's the momentum and process I enjoy most.
I want to say 90% of stuff out there is just crap that got made. The main point is that it got produced.
When I write I know that I'm going to have to produce 40 percent more than I need.