Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
From John Quelch
Coca-Cola is an American icon.
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
When times are good, there is budget available for increased research on secondary products or customers.
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
The opinions of a convenience sample... may not represent all users.
The FTC doesn't regulate political speech.
The only thing you need to set up a business school is a warm body and a piece of chalk.
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