In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
Sentiment: POSITIVE
A satisfied customer is the best business strategy of all.
It is customers that decide if we succeed.
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
When you know who your customers are, that can give you an edge on the competition.
A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.
Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.
There must be an opportunity that matches with our strategy. Just because we have a gap, we don't want to go and acquire anything and everything. What we acquire should fit in with our strategy, human resources and market expectations.
Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.
The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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