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I'm a typical Capricorn. I'm hardworking, loyal, sometimes stubborn, and I don't believe in astrology.

People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late '90s, it was a terrible way to share content.

From Jonah Peretti

BuzzFeed started as a lab with a small team where we would play with ideas.

From Jonah Peretti

I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company.

From Jonah Peretti

At The Huffington Post, we thought of the front page as a one-stop shop for everything you'd need in news.

From Jonah Peretti

People don't do good work when they feel like losers and are second-class citizens within their own company.

From Jonah Peretti

I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.

From Jonah Peretti

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

From Jonah Peretti

People on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of.

From Jonah Peretti

People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.

From Jonah Peretti

Jonah Peretti

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