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People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.

Some BuzzFeed articles are written by smart people who use complete sentences. Some of the disposable lists are witty and appear to have taken some effort to put together.

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

BuzzFeed started as a lab with a small team where we would play with ideas.

Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.

I like BuzzFeed, and I understand the pressure that online reporters are under. But I think everyone agrees that, despite all the awesome kitten gifs, they're still obligated to be skeptical of government officials and ask the right questions.

So many people are not aware that NPR writes things, 'posts' things. But we are spreading the word.

The Guardian's 'Word of Mouth' blog bridges the gap between blogging and serious food journalism.