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I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

Many of us get our news from social networks, blogs, and daily aggregators.

The White House New Media team circulates multiple highlights each day of what people are looking for online - Twitter trending topics, popular Google searches, etc. - and it gives us a sense of what's breaking through, what isn't, and a sanity check for what the larger online population cares about at any given time.

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.

I like BuzzFeed, and I understand the pressure that online reporters are under. But I think everyone agrees that, despite all the awesome kitten gifs, they're still obligated to be skeptical of government officials and ask the right questions.

Content is often the reason users come to your site.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

OK, I have to admit that I go on TheSuperficial.com. That guy is so funny, he's just so funny... you know, I'm a news junkie, so I regularly flip between HuffingtonPost.com, CNN.com, and a site that's called MyWay.com, which shows me six different news feeds. And I go on DrudgeReport.com about once a day.