If you are truly innovating, you don't have a prototype you can refer to.
From Jonathan Ive
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
Good is the enemy of great.
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
There's no learning without trying lots of ideas and failing lots of times.
A small change at the beginning of the design process defines an entirely different product at the end.
If doing anything new, you're very used to having insurmountable obstacles.
13 perspectives
11 perspectives
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