When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.
From Jonathan Ive
If something is not good enough, stop doing it.
Designing and developing anything of consequence is incredibly challenging.
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.
Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate.
There is beauty when something works and it works intuitively.
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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