It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded.
From Jonathan Ive
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.
We knew that iMac was fast; we didn't need to make it ugly.
The form of computers has never been important, with speed and performance being the only things that mattered.
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
Our goal is simple objects, objects that you can't imagine any other way.
You cannot disconnect the form from the material - the material informs the form.
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