We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
From Jonathan Ive
Once, even the simple metal needle challenged the conventional thinking of a time.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
There are 9 rejected ideas for every idea that works.
I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
It never ceases to amaze me what it takes to develop and bring to mass production a product.
As a kid, I remember taking apart whatever I could get my hands on.
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
When you do everything to make the very best product, it also means you're very focused on just a few products.
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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