Author

Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood.

From Kevin Systrom

It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it.

From Kevin Systrom

Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard.

From Kevin Systrom

A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters.

From Kevin Systrom

'Instagram' is an app that only took 8 weeks to build and ship but was a product of over a year of work.

From Kevin Systrom

There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.

From Kevin Systrom

'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

From Kevin Systrom

I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives.

From Kevin Systrom

Kevin Systrom

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