It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier.
From Kevin Systrom
There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly.
Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public.
On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.
If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us.
I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful.
Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period.
'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus.
I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there.
There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.
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