People are overweight and starving at the same time. It's a tragedy for both the individual and society.
From Kimbal Musk
The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.
After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.
The idea behind fast food is great - people want convenience.
We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.
It's only a risk if you think there's a chance of failure.
As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet.
You should brine your turkey. Don't even think about not brining your turkey. Ever.
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