No one wins in the industrial food system.
From Kimbal Musk
If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.
The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.
Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.
I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you.
I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
Kids gave Elon a very hard time, and it had a huge impact on his life.
It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.
The best training ground in the world is Silicon Valley and the tech space.
You bring people together with food. You connect them and tie the fabric of society together through food.
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