Author

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

From Yves Behar

The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.

From Yves Behar

My mantra is: 'Good design accelerates the adoption of new ideas.'

From Yves Behar

I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

From Yves Behar

What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost.

From Yves Behar

I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.'

From Yves Behar

Consumers want products that tell stories, have magic, and inspire.

From Yves Behar

The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.

From Yves Behar

Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature.

From Yves Behar

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

From Yves Behar

Yves Behar

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