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Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

I've tended to work at fast-growing companies that improve the way business gets done.

A sustaining innovation makes better products that you can sell for better profits to your best customers.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

As a small company our fastest way to market was going to be by working with other retailers that were known for pioneering new technologies and categories.

Whole new businesses will emerge around breakthrough products as revolutionary technologies accelerate capitalism's creative destruction of slower industries.

As our products have improved, and you add value at the high end, customers move to the high end.

You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.