We want to make as big a market as we can with our current product.
Sentiment: POSITIVE
The big companies are like, It's so good but we don't know how to market it.
You need to make certain decisions to expand your market.
We don't want to abandon any of the market we have now. We just want to gain new market.
We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.
Well, we are expanding in all of our segments of the market.
The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large.
Your innovation can create new winners and losers; or at the very least, make existing companies look fresh and innovative by partnering with you. Everyone wants to align with market makers.
Anytime there is a new, interesting space that comes along, there are a bunch of companies that enter the market.
You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.
We're obviously going to spend a lot in marketing because we think the product sells itself.
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