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As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.

YouTube is becoming much more than an entertainment destination.

Let's make it so the more you invest in YouTube, the better deal YouTube gets for you.

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.

I don't need YouTube's money. I have my own money.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

I don't think I would be here in an interview if YouTube wasn't in existence, if social media hadn't been developed, or if these platforms for artists to promote and develop their own careers hadn't become available.

A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money.

YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.

YouTube is found footage. It's here to stay, and people will always come up with new concepts that will make sense for found footage.