Let's make it so the more you invest in YouTube, the better deal YouTube gets for you.
Sentiment: NEGATIVE
As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.
It's not enough to have a value-adding product in a big market. You also need the right conditions. Will you be able to scale revenues within a 5-10 year time frame? Is the timing right? YouTube wouldn't have worked pre-broadband.
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money.
I want to stick with movies, but I also want to stick with YouTube. I'm never going to give up YouTube. I'm never going to stop making videos for the people who continue to watch them. That's my home base. That's what I love; that's what I know.
Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.
YouTube is becoming much more than an entertainment destination.
YouTube is, like, the new reality television.
When I first started YouTubeing, the idea was, 'Oh, YouTube is going to be a stepping stone to get to other places,' and I just totally don't agree with that. I think YouTube is amazing. The digital space is amazing.
I don't need YouTube's money. I have my own money.