Quote

No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

— Douglas Rushkoff

Sentiment: NEGATIVE

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✓Similar Perspectives

When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

— David Ogilvy

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

— Peter Senge

People are starting to wake up to the fact that a media/political party-complex basically decide our candidate, then create the illusion for the rest of us that in fact we're the ones who did the deciding.

— Marianne Williamson

Amazon is famously run by studying and responding to its own data; yet when it comes to promotions, decisions are often subjective and guided by human emotions and petty political dynamics.

— Brad Stone

In general, the public knowledge base and thus decision-making behaviors are far more influenced by advertisement than with current science.

— David Perlmutter

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.

— Ellen Gustafson

✗Opposing Perspectives

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

— Mark McKinnon

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.

— Clayton M. Christensen

People think about their business instead of their products.

— Suzan DelBene