Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.
Sentiment: POSITIVE
I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.
I've developed a huge regard for Toyota for its environmental awareness, for its immense commitment to research and development in this field, and for its leadership in developing hybrids which others are now following.
When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.
The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry.
I have realised more and more that great companies, founded for a long-term purpose, such as Google or Facebook or SpaceX, may do more good in the world than any other vehicle that we have.
If you look at us as a company, what's the one thing that's consistent? It has to be the biggest, the best, the greatest. My father, over the years, has bought some of the best mansions of the world. It's just something he loves.
I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.
People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.
Our goal is to make General Motors the most valuable automotive company. Clearly, that is having sustainable profitability and driving great returns for our shareholders.
Great companies are built on great products.
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