I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.
Sentiment: NEGATIVE
Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.
When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.
I've developed a huge regard for Toyota for its environmental awareness, for its immense commitment to research and development in this field, and for its leadership in developing hybrids which others are now following.
I have a lot of respect for the auto manufacturers. They make a product people live inside - and can die inside - so they are held to very high standards.
The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry.
My driving, I've been accused of not being the best, most safest driver.
With respect to sticking accelerator pedals, we failed to connect the dots between problems in Europe and problems in the United States because the European situation related primarily to right-hand-drive vehicles. Toyota will increase its outreach to government agencies charged with protecting the safety of motorists and passengers.
I bought a car, but not just any car; I bought a Volvo, which was the safest on the road at the time. It's not any more, so I upgraded to the Mercedes.
The problem with the auto industry is layered upon the lack of consumer confidence. People are not buying cars. I don't care whether they're or American cars, or international cars.
I am at the top of Toyota and drive cars myself. I was also born with this name.
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