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It is in Toyota's DNA that mistakes made once will not be repeated.

Trouble results when the speed of growth exceeds the speed of nurturing human resources. To use the analogy of growth rings in a tree, when unusually rapid growth caused the rings to grow abnormally thick, the tree trunk weakens and is easily broken.

From Akio Toyoda

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

From Akio Toyoda

Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.

From Akio Toyoda

I am at the top of Toyota and drive cars myself. I was also born with this name.

From Akio Toyoda

After I joined Toyota, there was a period when I drove more than 200 cars in one year - different types, other companies' cars. I want to be able to tell what distinguishes one car from the next.

From Akio Toyoda

I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.

From Akio Toyoda

The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry.

From Akio Toyoda

People look at me and think I am an expert in the automobile industry, and I'm not.

From Akio Toyoda

For much of Toyota's history, we have ensured the quality and reliability of our vehicles by placing a device called an andon cord on every production line - and empowering any team member to halt production if there's an assembly problem. Only when the problem is resolved does the line begin to move again.

From Akio Toyoda

Akio Toyoda

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