The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Sentiment: NEGATIVE
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
A good advertisement is one which sells the product without drawing attention to itself.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Advertising is the life of trade.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Sales may lead to advertising as much as advertising leads to sales.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.