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Trust is the lubrication that makes it possible for organizations to work.

Trust is central to an economy that works.

There's a lot of trust being built up. I think we have a lot of work ahead of us.

Trust comes from deeds.

We must never take the public's trust for granted - our predecessors worked hard to earn it, and it is our responsibility to continually earn that trust.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

We must trust our own thinking. Trust where we're going. And get the job done.

Trust has to be earned, and should come only after the passage of time.

So we have a commitment to the business and to its people.