By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products.
Sentiment: POSITIVE
Consumer society tantalises us. We then try within ourselves to control the needs that are being constantly stimulated.
The folly of endless consumerism sends us on a wild goose-chase for happiness through materialism.
All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel toward our consumer habits and our consumer lives.
We live in an era of consumerism and it's all about desire-based consumerism and it has nothing to do with things we actually need.
The joy of being a consumer is that it doesn't require thought, responsibility, self-awareness or shame: All you have to do is obey the first urge that gurgles up from your stomach. And then obey the next. And the next. And the next.
Most of us have considerable prosperity in our lives. Often, we are so busy pursuing our unmet desires that we are unable to enjoy all that we already have. Allowing ourselves to really appreciate the prosperity we have created is a big step toward opening to even greater fulfillment.
Our own relentless search for novelty and social status locks us into an iron cage of consumerism. Affluence has itself betrayed us.
We are so conformist; nobody is thinking. We are all sucking up stuff; we have been trained to be consumers, and we are all consuming far too much.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Where consumption is both conspicuous and competitive, humanity will never run out of new wishes. All the while, industry creates new desires that are marketed, in the great fashion paradox, as both novelty and need.
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