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I've still got a small fitness and conditioning business where I travel round the world doing stuff for individuals and corporations, mainly fitness training.

I work a lot with my ski sponsor, Head, to develop new technologies.

I can cite numerous sponsors at different places in my career that made a huge difference for me just in terms of pulling me aside and giving me a tip or some coaching, or just watching what I was doing and not being afraid to tell me the truth about it.

I've been wanting to be sponsored by some kind of hair product for a long time. I have a lot of hair, and it goes through a lot in my training camps anyways, so having some kind of great hair sponsor would probably be awesome for me. I'm kind of hard on my hair, but I think I have nice hair.

I know that when I'm standing alone below a thousand-foot wall, looking up and considering a climb, my sponsors are the furthest thing from my mind. If I'm going to take risks, they are going to be for myself - not for any company.

I love my sponsors. They make things so much fun for me. We do really fun and exciting things, so I always have a blast. It doesn't ever seem like work.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

I started my second company in 1999. BodyMedia was set up to take advantage of the future of wearables - sensors and computing worn on our bodies in any and all ways that could make our lives better.

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.

I used to do promo work, where you would be paid not very much to stand in the street for a very long time endorsing a product that you'd either A, never heard of, or B, didn't like.