Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing.
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The effort of every time I put out a video, it was like, 'Okay, I've got to put it on my Facebook, I've got to put it on my website, what's the view count now? What's the view count now? What's the view count now?' You get obsessive with it.
People want to watch whatever video they want to watch whenever they want to watch. If you provision your Internet infrastructure adequately, you can do that.
Sometimes when a video goes viral, it gets a ton of views very quickly: they'll get a couple of million within a few hours. All of my baking videos, even the more higher viewed ones, are like a slow burn. Right away they usually get 200,000 to 400,000 views, and then as they sit there for a few months, then they really explode.
It's virtually impossible for most sites to do a billion page views in a month or even a year.
It's amazing when you see something on T.V. for years and then you go and see it in person. It's perspective is all different.
If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
What I find most exciting about online video is that it's the future.
A lot of people watch 'Community,' but DVR viewings only count if you watch within a certain time.
I think the more web video there is, the more press you'll get, as well as all the people who want to tell stories that haven't been told before but can't do that on TV because different stories are a risk.
If you tailor your news viewing so that you only get one point of view, well of course you're going to think somebody else has got a different point of view, and it may be wrong.
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