The consumer is the absolute king in everything you do.
Sentiment: POSITIVE
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
When you focus on the consumer, the consumer responds.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
The joy of being a consumer is that it doesn't require thought, responsibility, self-awareness or shame: All you have to do is obey the first urge that gurgles up from your stomach. And then obey the next. And the next. And the next.
Obviously we're a consumer nation and you have the power to influence these big corporations who are running the world right now through what you chose to, or not to, purchase.
I think of myself as just another consumer.
Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.
Children have adopted a consumerist attitude - I dare you to entertain me.
A consumer doesn't take anything away: he doesn't actually consume anything. Giving the same thing to a thousand consumers is not really any more expensive than giving it to just one.
We believe we are the consumers, but we are the consumed.