I never stop thinking about names of products. It's a process that happens 24 hours a day.
Sentiment: POSITIVE
A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off the roof of your mouth.
Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.
I do find it a bit disconcerting when your name becomes a brand.
I had many opportunities to get behind products in the past, and I was always careful to evaluate all of them. I will not put my name to shoddy items.
I name my companies things that are intentional, that are specific, that are worthy of ridicule if you are anything other.
My name has become a brand - it could be make-up, clothing, perfume.
When I'm teaching, I tell my students: It's all process. Don't even think of product.
We all agree that manufacturers have a right to ensure that fake goods are not marketed in their names and that their own goods are not marketed under fake names.
I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.
What you do, you don't think of as a product.