Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.
Sentiment: POSITIVE
People buy products, and they want to understand what those things are and how they are applicable to their life.
My inspiration for new products comes from moments in my life or what's happening around me.
My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.
That's the kind of consumer society we live in. We're always looking for the next product that's going to change your life instead of just going out and changing your life.
When you do everything to make the very best product, it also means you're very focused on just a few products.
Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.
Whenever you're successful you owe that success to the people in the community, because they are the ones buying your product.
A lot of our happiness is derived from experiences, not from buying products. People are twice as happy buying experiences as products. People are happy buying experiences. They don't want something that's commoditised.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
Once you start thinking more about where you want to be than about making the best product, you're screwed.