Here's the thing about Apple technology: once you own a piece, you want to use it.
Sentiment: POSITIVE
The wonderful thing about Apple technology is just how intuitive it is.
It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.
Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
Apple has long been a leading innovator of mobile technology; I myself own an iPhone.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
Our approach at Apple has always been to make products we're proud to own and use ourselves.
I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.
Part of the film business is, if you want an apple, you buy an apple.
Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.
The Apple II was not designed like an ordinary product. It used crazy tricks everywhere.
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