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Set a clear, easy-to-understand vision for your company, and make it be a mission people believe in.

Successful organizing is based on the recognition that people get organized because they, too, have a vision.

You have to have an overall vision of how you want people to see you.

It's important in any organization that if visions have any reality at all, it's because the organization believes that the vision is right and that they share in it. Otherwise, it becomes the good idea of one person, and that even more importantly contributes to the sense that it will not survive the departure of that individual.

You move an organization when they understand where you want them to go.

At a very basic level, people need to know that there is constancy in their jobs and, more broadly, in where the organization is headed.

Even in an organization that's doing something big and bold, there's the mundane, day-to-day execution work of keeping it going. But people need to stay connected to the boldness, to the vision, and stay plugged in to the main vein of the dream.

When you meet someone with a vision, you have to give them a shot and an opportunity to see what they can do.

When there's a clear vision, and you've got the creative teams working toward that goal, each on their own, it can then come together quite elegantly at the endpoint.

The organization is a way for people to find us and deal with us and know how we operate.