Commercials are art, too; they're 30-second movies starring people like me. If you look down on the medium, you're never going to book. If you don't love it, do not bother. Find another job you like.
Sentiment: NEGATIVE
I do mostly comedy, and it tends to be a subtler comedy. But I think that probably lends itself well to commercials.
It is said that anyone who does commercial cinema is not acting, and anyone who does an art film is acting. I don't believe it. I feel whenever you are doing a film, you are acting. So you need to be applauded for that. I won't do art house cinemas. I want to make commercial films. I want my films to make money.
I'm a huge cinemaphile. My interest in filmmaking came out of experimenting with different genres, and I wanted to go back to working in a way that was more personal, which, for me, was artwork. Commercials and films are more collaborative.
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
I started to make some commercials, which was a way for me to finally make a living at last. But it was only really a couple of films in that it looked like a viable career option.
Philosophically, I don't like doing commercials.
I didn't think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.
I don't feel I'm making a conscious effort to go more commercial.
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