I don't know how you can justify leaving any engagement behind in the social Web of 2011.
Sentiment: NEGATIVE
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
The Facebook of 2011, the Twitter of 2011 and the Google of 2011 are all understood to be in need of reinvention for a mobile-centric world with no clear strategy to make revenue.
Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.
The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.
People take things at face value on social media. Earnestness is the assumption.
Social networking technology didn't really exist until 2004-2005. I had the idea to use this technology to bridge this gap between a general interest in addressing social issues and the practical action.
You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications.
On the advertising side, view count is not the most important thing. It's engagement.
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.