On the advertising side, view count is not the most important thing. It's engagement.
Sentiment: NEGATIVE
The relationship with a live audience seems to me to count for more.
Nobody counts the number of ads you run; they just remember the impression you make.
People think that if you get a lot of views, the ad truck just shows up at your front door. That's just not true.
I don't know how you can justify leaving any engagement behind in the social Web of 2011.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
What you say in advertising is more important than how you say it.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Advertising is what you do when you can't go see somebody. That's all it is.
It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.
No opposing quotes found.