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I had no idea that social networking would be as prominent as it is today. And it's important to understand what that phenomenon is. If you text someone, you get an immediate response; if you e-mail them, you probably never hear from them.

Once social media was introduced, it enabled a new way for people, particularly the younger generation, to connect with one another, based on common interests, goals and even values.

Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.

Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.

We have already discovered how quickly we become dependent on the Internet and its applications for business, government and research, so it is not surprising that we are finding that we can apply this technology to enable or facilitate our social interactions as well.

Social networking helps reach people easier and quicker.

In the 21st century, you have to use technology as one of the tools in the toolkit to bring about social change.

I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have.

Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.

Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.