99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble.
Sentiment: NEGATIVE
Social media teams tend to be decentralized - a motley mix of in-house experts, off-site consultants and international partners. The result: Confusion, rogue tweets, and off-message posts are almost inevitable. The worst gaffes live on in social media infamy.
You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
Social media has created a legion of social delinquents, billions of people speaking not their minds but their spleens, venting everything from the gum-cracking snark befitting a hair-twisting mallrat to the froth-flecked rage of a bell tower marksman.
It's easy to fall into the trap of thinking our careers will come to a standstill, or worse, crash and burn if we aren't social media butterflies.
I'm a pretty early adopter of social media. There's a whole subculture to it. I'm smart enough not to tweet things out of emotion.
Social media has changed our lives forever. Some continue to reject social media, refusing to become one of the sheep, but you just can't avoid it.
The place where I think social media fails is in showing the knowledge, the tradition of stitching the clothing, of cutting the fabric, of the tannery, of the skinning of the jewels - this knowledge needs respect. Online and social media is the future, but we need to learn from the past, too.
Every day, I wake up and I say, 'Why... how... did I end up with 1.7 million Twitter followers?' It's freaky to me, every day, but that tells me that there's an appetite out there that had previously been underserved. There's an inner geek in us all, an inner bit of curiosity that people are discovering, and they like it.
Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.
Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.
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