The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company.
Sentiment: POSITIVE
Just like any business is a living, breathing thing, an entrepreneur has to be able to adapt over time.
A sustaining innovation makes better products that you can sell for better profits to your best customers.
Longevity in this business is about being able to reinvent yourself or invent the future.
As a company grows, its purpose grows with it. It has the potential to evolve your purpose.
In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people's perspectives... I really try and live the mission of the company and... keep everything else in my life extremely simple.
The key is to embrace disruption and change early. Don't react to it decades later. You can't fight innovation.
The more you live it, the more sustainable your business approach becomes.
Innovation requires resources to invest, and you can see many companies pulling back and going into an intense protective mode in a major extended period of financial distress.
Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.
Somehow, the company must stay true to the founding vision while avoiding the pitfalls of rapid growth - and perhaps survive the hiring of a previously successful executive who doesn't work out.
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