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I'm trying to have some longevity in this business. If that means not working for a while and just picking the right job, so be it.

If you invest in something a little more expensive with longevity, you'll use it more.

You've got to be picky in this business - if you're not, then I don't think you have the option of longevity. You've got to be choosy and try and do something that's outside of the box and dangerous. I love doing stuff that excites me, gives me that adrenalin rush.

The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company.

You have to be constantly reinventing yourself and investing in the future.

The idea of trying to create things that last - forever knowledge - has guided my work for a long time now.

In this business it takes time to be really good - and by that time, you're obsolete.

Just like any business is a living, breathing thing, an entrepreneur has to be able to adapt over time.

My career has been a gradual climb. I think that's part of the reason why I've had longevity.

I looked at longevity in show business when I was about 13, and the people who seemed to have longevity were the ones who'd spent quite a bit of time learning about what they were doing before they made it.