There's nothing magic about working with franchisees. What you have to do is help them improve their business.
Sentiment: NEGATIVE
For a franchise system to work well, you really need people with an entrepreneurial mind-set because, while you have a large, overarching system that everybody has to work with, a lot of local issues have to be handled.
The insurance of working with a big, already successful franchise just gives you the chance to do other things on a more personal level.
How can you franchise hospitality?
Franchises are independently owned and operated businesses whose owners are responsible for their operations.
From my point of view, my job is just to work hard for our franchisees, so they can maintain the position they're in, and to grow market share.
The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine.
When we first started the company, I didn't have any thoughts of franchising. We just had company-owned stores.
I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a franchise and do well, that's a very strong driving force.
I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft.
I want to be the future of a franchise.
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