We try some really interesting things besides being outright commercial.
Sentiment: NEGATIVE
We love doing commercial and TV show work.
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
As far commercial success, I don't think that's a focus but it's not that we don't enjoy that. It's not something you can attempt and achieve.
I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
Well, that's the secret of commerciality, a simple style and you stick with it.
I don't think it's so hard to be commercial and interesting. Look at Prince, or Neil Young.
And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.