You're not going to see a wholesale switch over to all 4K by 2K. It will start with one, two, three, four channels, just like high definition (HD) when it was first introduced.
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What makes 4K so interesting is it captures lifelike cinema-quality video.
By investing in diverse asset types from SD video to HD video to 4K video, we can satisfy the video needs of a wide array of users.
No one wants to have 300 channels on your wireless device.
We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have one channel of distribution.
Two hundred channel choices in most homes certainly gives you the world of choice. And so slicing it, dicing it, and offering someone their favorite thing - by the way, if it's not good enough, make it yourself and post it.
People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'
I think that network TV is going to either have to reinvent itself or it's going to have to be more competitive - there are just so many options now with streaming and everything.
Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from a very finite number of channels.
Network TV is so limiting. There are so many parameters.
It's not enough to have a value-adding product in a big market. You also need the right conditions. Will you be able to scale revenues within a 5-10 year time frame? Is the timing right? YouTube wouldn't have worked pre-broadband.
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