We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have one channel of distribution.
Sentiment: NEGATIVE
People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'
To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.
In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.
You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.
Two hundred channel choices in most homes certainly gives you the world of choice. And so slicing it, dicing it, and offering someone their favorite thing - by the way, if it's not good enough, make it yourself and post it.
The best businesses that all of us have in the entertainment business are cable content channels, which have a dual revenue stream.
The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.
I think, because of the Internet, we're not looking at the very, very narrow channels for distribution that there used to be.
Great brands are meant to be great aggregators.
For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.