By investing in diverse asset types from SD video to HD video to 4K video, we can satisfy the video needs of a wide array of users.
Sentiment: POSITIVE
What makes 4K so interesting is it captures lifelike cinema-quality video.
People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.
It is obvious that the Internet has become such a video-driven entity. With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos.
People want to watch whatever video they want to watch whenever they want to watch. If you provision your Internet infrastructure adequately, you can do that.
In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.
I really believe in giving tools and resources to other creators so that they can create beautiful videos.
You're not going to see a wholesale switch over to all 4K by 2K. It will start with one, two, three, four channels, just like high definition (HD) when it was first introduced.
When it comes to video and pretty much everything else, the more personalized the content, the higher the chances of conversion.
Our take was that if we are going to support our customers, we have to help them with video distribution, whether that is iPad, TV, small screen or large screen.
Equally important to having the right content is providing the proper tools for the users so they can quickly find the images and videos they need.
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