In the U.S., Wikia has content sponsorships with top brands, including Blizzard Activision, Sony, Microsoft, Electronic Arts, ABC Television and others.
Sentiment: POSITIVE
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.
Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.
Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'
The best businesses that all of us have in the entertainment business are cable content channels, which have a dual revenue stream.
There are literally tens of thousands of very good content providers in the world that don't distribute their content through TV channels.
CNN is a more diverse brand. It's spread out over more products over there.
The corporate media is there to push the agenda of the sponsors, and many of those sponsors are weapons manufacturers. So it stands to reason that you won't get a diversity of opinions on television.
What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.